Building strong relationships to push the boundaries of possibilities.

Meet Janet Hugo
I have developed this online space to share my and my family’s experience of the financial services industry. From being on the receiving end of very poor financial advice, to our family experience of living with a dreaded disease and all that implies.
As a financial planner I have the privilege of helping my clients achieve peace of mind when it comes to their financial affairs. I landed up in the industry to do just that for our family.
The phrase “you can’t trust a skinny chef” has always made me smile. I’ve collected some great practical tips about products, financial planning, dreaded disease and tax that I would like to share with you.
If you are looking for the Sterling Private Wealth corporate website please click on the Sterling logo below.
Meet Janet Hugo
I have developed this online space to share my and my family’s experience of the financial services industry. From being on the receiving end of very poor financial advice, to our family experience of living with a dreaded disease and all that implies.
As a financial planner I have the privilege of helping my clients achieve peace of mind when it comes to their financial affairs. I landed up in the industry to do just that for our family.
The phrase “you can’t trust a skinny chef” has always made me smile. I’ve collected some great practical tips about products, financial planning, dreaded disease and tax that I would like to share with you.
If you are looking for the Sterling Private Wealth corporate website please click on the Sterling logo below.
Our Experience of
About 15 years ago, I was a stay at home mom with children of 6 and 8. Although I was active in my husband’s investment management business, I had no source of my own income and it started to worry me. I suppose I was asking the “What happens if…?” questions.
I have learned that planning for a dreaded disease event and experiencing it as a family are very different things. I had no idea how much time would need to be invested in the administration that goes along with several different doctors and their accounts, the tax queries on legitimate medical claims and then the time drain of waiting.
Estate planning is not about minimising taxes and having enough money for your dependents. I really believe that having your affairs in order is one of the last acts of love you can do for the people you leave behind.
Latest Articles from Janet
Diversify. Amplify.
Diversification is not just an approach to adopt during market volatility; it’s generally good practice. And, if you want to create a portfolio that mitigates risk and beats inflation, diversification offers one of the best [...]
Crush it, and rest; says Carl
Carl Richards, the Sketch Guy columnist from The New York Times, recently shared an enlightening view on our hustle culture. Online engagement has increased our stress levels by making work, social pressures and media agenda [...]
When the goalposts keep moving
“The only way to find permanent joy is by embracing the fact that nothing is permanent.” - Martha Beck. Over the last few decades, investment strategies have developed and evolved to move away from market-related [...]
What’s costing you more?
“As soon as we become aware of money, we develop beliefs about it, beliefs we cling to, sometimes for the rest of our lives, often at the cost of our souls.” - George Kinder What’s [...]
Dollar-cost-averaging
People often joke about the weather in Cape Town, saying that you can experience all four seasons in one day. And, if you speak to a local, you’ll know that regardless of how warm it [...]
Protection from too much advice
Bruce Lee once said: Adapt what is useful, reject what is useless, and add what is specifically your own. It’s an exceptional quote that is profoundly helpful when working with a financial plan. However, the [...]
Saving vs investing
Financial planning is a complex and integrated activity that is often simplified in an attempt to make it more accessible. When we look at it as a lifestyle rather than an annual exercise, it’s easier [...]
How mindfulness helps our money
How much time do you waste trying to solve problems that haven’t happened yet? Many of us fixate on problems that might happen tomorrow, next week or several years in the future, and this is [...]